TMZ.com

Taylor Swift Wants to Brand 'Taylor-Con' on a Bunch of Merch | TMZ Live

Taylor Swift is moving into a new business era, it seems -- 'cause she's interested in locking down a certain phrase for what sounds like an event centered all around her. The pop star just filed for a new trademark through her company, and it looks like she wants to the sole rights to the term "TAYLOR-CON." No word on what exactly that may be at this point -- but we do know what TS and co. have in mind in terms of advertising it.

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