TMZ Hip Hop obtained audio from Breakbeat Media's "Collect Call" podcast of Suge's reaction for Cole's forfeiting to Kendrick at his Dreamville Festival this weekend ... and he's got more of a coronation for Kendrick and a harsh lecture for Cole.

Suge tells Cole in order to be the best, he has to beat the best and knocked Cole for throwing in the towel -- saying if African-Americans at large shared his attitude, they'd still be enslaved.

A low blow on Suge's part, no doubt ... but Cole's not above using slave metaphors himself.

Anyway, Suge says Cole's behavior reminds him of Diddy's alleged activity during the infamous 1995 Source Awards -- when the Death Row and Bad Boy Records camps exchanged words. Take a listen ... you'll hear the comparison SK makes on this.

As for Kendrick, Suge feels he repped their shared hometown Compton and West Coast Hip Hop culture to the fullest ... and vowed to listen to 2Pac's "All Eyez On Me" to fuel his workouts for the rest of the week.

Kendrick's shots to Drake and Cole on Future and Metro Boomin's "Like That" hit paid off with a 3rd straight week atop the Billboard Hot 100 ... whereas Cole is planning to remove his "7 Mile Drill" diss off streaming.

Charlamagne Tha God issued his "Donkey Of The Day" to everyone mad at Cole for backing out against Kendrick after so much build-up ... but Suge isn't going so easy on JC -- calling him a wuss for backing down so quickly.