The NBA has a new partner ... and it's none other than K-pop group LE SSERAFIM!!
Adam Silver's organization announced the big collaboration this week ... saying the quintet of musicians will headline the NBA's celeb and influencer operation in Asia.
The Association hopes the group's popularity will help expand its fanbase overseas ... similar to what it did when it enlisted BTS' Suga as an ambassador.
It seemed like a pretty "Smart" move -- especially considering Chaewon, Yunjin, Sakura, Kazuha and Eunchae are quite the hoop heads.
In fact, the group hit up a Laker game in customized jerseys back in November ... and briefly got to meet NBA legend Magic Johnson during their time at Crypto.com Arena.
The ladies also took a break from promoting their new project, "Easy," to tune in to the All-Star Game from a cellphone in February ... and recently posted a video of them showing off their choreography while decked out in numerous teams' merch.
With the collab, it's safe to say fans will see a lot more of LE SSERAFIM at games in the future ... and they can expect a ton of new content on socials.
The group made its debut in 2022 ... and has exploded in popularity ever since.
In fact, they're slated to rock the stage at Coachella later this month ... so yeah, big year for the ladies!!