Rick Harrison and his "Pawn Stars" crew are looking to capitalize on the Super Bowl coming to town -- their shop's hawking some championship rings from recent Super Bowls.
The good folks at Gold & Silver Pawn Shop, featured on the reality show, tell TMZ ... they're selling a Super Bowl ring from the 2007 New York Giants for $77,500.
The '07 Giants beat Tom Brady and the New England Patriots in Super Bowl XLII ... ruining the Patriots' undefeated season. This SB ring was owned by a team staffer, and it's made by Tiffany & Co.
Gold & Silver Pawn shop also has a ring from the 2021 Los Angeles Rams in its possession ... and it's going for a much more affordable $20,000. The Rams beat the Cincinnati Bengals in LVI on the strength of a touchdown pass from Matthew Stafford to Cooper Kupp in the final minutes.
The Rams championship ring is also from a team staffer, and we're told it's on sale for less than the Giants ring because there are way more NYG fans than Rams fans ... and Giants SB rings historically sell for higher prices than Rams rings.
Rick tells TMZ ... they get a lot of inquiries about their sports championship rings, but interest in Super Bowl rings is always higher around the Big Game.
With Super Bowl LVIII going down in Vegas, Rick is hoping Giants and Rams fans win big money gambling this weekend. He says, "I'm guessing we might find them at our door once they wake up from celebrating Sunday night looking to own a ring from their favorite team."
Gold & Silver Pawn is also selling AFC Championship rings previously owned by NFL players ... including one from the 2011 Patriots for $32,500, and another from the 1989 Denver Broncos for $40,000.
It's worth noting ... player rings are a little different than staff rings, and player rings are more valuable, and thus, come with higher price tags.
We're told Rick's pawn shop does not give out player names unless potential buyers show they're serious.