Prime Time's team is doing wonders for primetime television -- Deion Sanders and Colorado's comeback win over Colorado State had a ton of eyeballs on it ... becoming one of the most-watched regular season games in college football history.
ESPN -- which broadcasted the 43-35 double-overtime thriller -- just announced the record-shattering stats from Saturday night ... reporting a whopping 9.3 million viewers checked out the matchup.
Despite the game ending two and a half hours into Sunday morning on the East Coast, the outlet states it was the fifth most-watched regular-season matchup in the network's existence.
To compare, ESPN says CFB games in that time slot last season averaged 1.7 million viewers.
Coach Prime has helped skyrocket the program into relevance in his first season in Boulder ... with big names like Dwayne "The Rock" Johnson, Offset, Key Glock and Lil Wayne showing up for Saturday's contest.
Colorado -- led by Deion's son, Shedeur, and Travis Hunter -- is 3-0 through three games ... and is currently ranked 19th in the nation.
.@TheRock is rockin’ with No. 2 🔥#GoBuffs pic.twitter.com/QyNqNzWymz
— Colorado Buffaloes Football (@CUBuffsFootball) September 16, 2023
The Buffaloes will surely have the nation checking them out over the next three weeks ... with matchups against Oregon, USC and Arizona State coming up.