Jay-Z is back on his social media grind, but he's sticking to his pattern of only returning when he's got product to push ... this time it's his new feature film.
The elusive rap legend rebooted his account on Tuesday, revealing the official trailer for "The Book of Clarence" ... the upcoming theatrical release he produced, starring LaKeith Stanfield, Benedict Cumberbatch, Teyana Taylor and others.
Jay made a blip on IG back in November 2021 to promote the movie "The Harder They Fall" ... and then promptly fell back into social media obscurity. But, there's a chance he might stick around this time.
The 'BoC' trailer promises new music from Jay and director Jeymes Samuel ... which could range from a couple of tracks like he supplied for the 'THTF' soundtrack, or even a full-blown album like he did with the 2007 Denzel Washington film "American Gangster."
If he really wants the film to sell, he'll do a TikTok. C'mon, you know Jay on TikTok would be a vibe!!!
Just sayin' ...