Drake debuting a new look -- while kicking it with Kevin Durant -- has the creator of FUBU thinking hard about his brand's place in hip hop history, as more and more young rappers discover it.
He was on the sidelines in L.A. this week to take in NBA open runs, while randomly rocking a shirt with the FUBU logo ... proudly repping one of the most dominant fashion houses ever within the culture.
Founder Daymond John tells TMZ Hip Hop ... seeing Drizzy in the FUBU tee certainly surprised him, but he says it's a testament to the foundation he and his partners carved out nearly 30 years ago.
For the record, the pink barrettes aren't FUBU ... but we guess they work with Drake's 'do, nonetheless.
Daymond also credited Megan Thee Stallion, SZA and Chris Brown for also keeping FUBU's name strong in the streets -- on the 50th anniversary of hip hop, at that!!!
For young'uns not in the know, the brand is an acronym for "For Us, By Us." Generational restrictions do not apply.