The dude's name is Oliver Anthony, and he's a man-of-the-land living in Farmville, Virginia -- however, he's also a musician ... and a song he just released, "Rich Men North of Richmond,: is catching fire among conservatives all over the country ... in just a 24-hour window, too.

The reason ... the track (and the music video, too, it seems) is resonating with folks in a grassroots kind of way -- seeing how he's performing it out in the woods, and in a very stripped-down environment. Plus, yes ... OA definitely has talent -- a unique sound, indeed.

Now, as for the actual lyrics ... they seem to walk the line between the everyman, working-class American POV and far-right sentiments -- depends on how you look at it, we suppose.

Oliver addresses D.C. politicians -- without explicitly identifying a party -- sucking Americans dry and wanting total control of their lives ... while going on to lament social ills, including seemingly slamming the welfare system. He also appears to reference Jeffrey Epstein. 👀

In the wake of Oliver uploading this to streaming platforms, it looks like it's been spiking in sales -- with some sites showing it's #1 on iTunes ... meaning it's been purchased a crap-ton since it went up, but doesn't necessarily account for streaming numbers. Not yet, anyway.

Several right-wing influencers are praising Oliver's song/his passion, and some politicians are chiming in as well with a big thumbs up -- including Georgia Rep. Marjorie Taylor Greene.

As for Oliver, he's overwhelmed by the attention -- saying he'll be performing locally for the time being. It remains to be seen if 'RMNOR' will have the same chart success Aldean recently experienced, but based on the groundswell already ... it's certainly possible.

This is a pretty fascinating trend we're seeing -- it appears when right-wingers perceive something (like a song) they think addresses their grievances/perspectives, they lean into it ... and, from the small sample size we've noticed, it can be effective in the marketplace.