The FS1 broadcaster jumped on his own podcast network, The Volume, this week to talk about the NBA G.O.A.T. ... arguing that MJ's legacy and success are largely tied to two specific dudes that helped him achieve the status he enjoys -- Phil Jackson and Scottie Pippen.

It doesn't sound like that wild of an opinion, but the way CC puts it is a bit harsher and cold-blooded, in his typical matter-of-fact style. Here's how he worded things ... "So, he tried baseball. He failed. He tried ownership, he was awful. He tried the Wizards, it bombed."

Cowherd adds, "Everybody understand, take out Scottie Pippen and Phil Jackson -- this whole Michael Jordan mythology is sort of just that." He goes on to say MJ has always been a bit of a selfish player and guy, and that he'd never been great at building community.

Colin finishes by saying Michael has been really good about building wealth for himself, noting that's fine ... and that it's just a reality of who he is. The larger context of his convo here has to do with reports that MJ will sell his majority ownership stake in the Hornets.

As for how the Internet is taking this POV ... not great. Bird app users are kinda crapping on him with memes and jokes, suggesting that Colin's downplaying Mike's individual greatness.