2/23 10:20 AM PT -- LL Cool J threw fans for a loop claiming to have canned the album he just recorded ... which turns out to have been a ruse, as he's still releasing it.
The "Rock The Bells" rapper took to IG to reverse his OG statement that the project wasn't good enough, now claiming it's so good, he can't wait for the public to hear it.
LL also thanked his fellow Queens legend Q-Tip for being a "genius" ... and promised to unleash the track list and release date sooner than later.
We tip our hats to LL ... this is a G.O.A.T.-level trolling marketing campaign.
LL Cool J is throwing in the towel on his latest studio effort -- which would have been his first album in 10 years -- because he feels the music is pure 💩 to his own ears!!!
A frustrated LL was burning the midnight oil early Wednesday morning ... when he tweeted the official announcement he was flushing the project, saying it wasn't "worthy" for mass consumption.
LL's last album "Authentic," dropped back in 2013 -- the same year he made the critically panned "Accidental Racist" collab with country music star Brad Paisley. Hey, at least LL apologized ... lets all move on.
Now, the legendary rapper's album exit just happens to come as his ex-nemesis, Canibus, is reemerging on the interview circuit with tales of their legendary battle.
In a recent interview with Math Hoffa, Canibus revisited his "weird" first encounter with LL and detailed much of LL's demeanor, from his perspective.
I’m competing with myself on this new album. Wait til you hear this MF. 🎶 This year B. It’s coming.
— LLCOOLJ (@llcoolj) January 14, 2023
As for present day LL ... just last month he was hyping his new project, boasting the fans just have to hear it.
Maybe he'll bounce back and work out the kinks, but for now, fans aren't gonna hear it. So, no ... don't call it a comeback.
Originally Published -- 2/22 7:33 AM PT