Kanye West's 'White Lives Matter' tees aren't gaining traction with his hip hop peers ... and count his former Roc-A-Fella label boss as the latest deflector!!!
TMZ Hip Hop recently sat down with Kareem "Biggs" Burke and picked his brain about Yeezy's controversial clothing, and there was no half-stepping -- right off the bat he said, "I condemn the shirt. I'm not with that."
Biggs says the fact Ye created the "WLM" shirt as a counter to BLM ... makes it potentially disastrous to the movement. He says he'd love to see Ye focus on repairing the community -- not harming it.
He notes it's important not to misconstrue the BLM movement with the corporation ... which has been under fire due to some execs allegedly misappropriating funds, including the purchase of a $6M mansion.
Aside from the fact others are already capitalizing and copycatting, Biggs says Kanye's shirt hurts the families of slain victims such as Trayvon Martin, George Floyd and Breonna Taylor. Breonna's mother has already fired back at Ye for looping her name into one of his 'WLM' rants.
Kanye and Biggs' relationship dates back to the start of Ye's professional career when he first signed to the Roc in the early 2000s.
Biggs co-founded the label with Jay-Z and Damon Dash, and it went on to sell millions upon millions of records -- many of those being Ye's creations. But, that past glory isn't getting Ye a pass with Biggs.
Biggs is far from alone with his thinking amongst music execs ... Diddy recently doubled down on his stance that Ye's "WLM" shirt was a dangerous concept.
Puff is adamant we shouldn't cancel The College Dropout, but more so turn the page on this most recent chapter as quickly as possible.
Of course, Kanye's made it clear he doesn't care what they have to say, though.