"Slutty Vegan" founder Pinky Cole is serious about giving Black people, and all people in underdeveloped communities, better access to healthy food ... which is why folks are lining up for her very unique dining experience.
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The restaurant owner joined "TMZ Live" ahead of her plant-based burger joint's grand opening in Brooklyn, NY -- which will be her 7th location, after launching with a single food truck in Atlanta.
Pinky tells us, she went vegan back in 2014, and noticed it got even more trendy once Beyoncé opened up about temporarily turning away from meat. Her business model? Make vegan food more enjoyable -- adding an experience to the nutritional value.
The name itself shows the creativity and inclination to attract all kinds of folks ... she merged two pleasurable things: sex and food!
Now, Pinky says she's expanding -- even more than the Brooklyn location -- and focusing on Black and brown communities ... sometimes right in the middle of gentrified neighborhoods.
Her main goal is to show folks how to reimagine food and eat healthy ... while giving access to great options.
Pinky seems super hopeful her restaurant will be the perfect way to help folks live healthier. She says 90% of the customers aren't vegan ... they're meat-eaters who simply want to get their grub on.
It doesn't seem like she'll have a problem getting folks lined up at her new Brooklyn location, and she certainly has one big fan already!