Former NBA and college basketball standout Chris Webber is entering the cannabis biz via his new Player’s Only strain -- collaborating with several other rapper brands in the process!
On Thursday, C. Webb rolled out his Players Only strains C4, Time Out and G.O.A.T.’s Milk strains in addition to collaborations with Quavo’s BIRKINZ strain, Royce 5’9’s “Heaven” and Raekwon’s “Compliments Of The Chef” brand.
The Wu-Tang Clan legend’s company actually pays people to grow weed in their home state while Royce’s strain will double as an NFT.
And, the last time we checked with Quavo, his Birkin business was booming without any fear of copyright claims!
Naturally, C. Webb’s “Players Only” also lobs to athletes with cannabis companies and today’s launch reunites the Hall of Famer with his ex-Sacramento Kings teammate Jason Williams who has his “White Chocolate” strain, former Fab 5 teammate Ray Jackson and his Black Sox strain and former NBA champ and “All The Smoke” podcast co-host Matt Barnes, who launched “The Smoke” strain with Stephen Jackson.
Barnes was recently appointed Chief Collaborations Officer of PO and C. Webb calls it a big move for minorities and entrepreneurs alike.
For those who don’t know, C. Webb is quite the rap head … having produced for Nas' "Hip Hop Is Dead" album and even dropped a rap album towards the peak of his NBA career!
We’ll really be impressed when he orchestrates the official PO mixtape, though!