As the classic children’s book taught us, everyone poops. But, how we deal with the aftermath is more important than you might think.

Luckily if you care about the environment, there are better options, like Reel, the bamboo-based toilet paper specifically designed with sustainability in mind.

Reel toilet paper is made from bamboo, not trees, so it’s far more sustainable than the TP you’re used to using. By switching to bamboo toilet paper, you can help fight massive deforestation happening all over the world. And, it’s also free of inks, dyes, or chemicals.

Every roll of Reel bamboo toilet paper is made from 100 percent bamboo and comes in plastic-free packaging. Each roll is also individually wrapped in 100 percent recyclable plastic-free material. And each box comes with 24 three-ply rolls. You can even opt for a monthly subscription service.

Click here to visit Reel’s online store, and see why helping the environment has never felt so good.