Have you ever seen images of pro athletes or celebrities sitting in tubs of ice-cold water and wondered what on earth that is all about?

Well, it’s called cold water immersion, or CWI for short, and there's actually a ton of science behind it. And an amazing new product called The Plunge! lets you take part in this cold water therapy from the comfort of home!

When you get into a tub of ice-cold water, your blood vessels shrink, and when you get out your blood vessels expand. This gives your circulation a jolt that flushes metabolic waste out of your system, brings more oxygen and nutrients to your cells, and reduces inflammation and soreness so you recover faster.

The Plunge is a revolutionary soaker tub designed specifically for cold water immersion therapy. With a sleek modern aesthetic and state-of-the-art cooling, filtration, and sanitization systems, this indoor/outdoor tub produces cold clean water whenever you need it. And the best thing about The Plunge is that it’s surprisingly affordable. In fact, it can be yours for as little as $139/month with 0% APR for 36 months.

Want The Plunge to double as a hot tub? It can! All you have to do is upgrade to the Hot & Cold Plunge for an additional $14 a month.