Spotify CEO Daniel Ek wrote a memo to staff, saying, "There are no words I can say to adequately convey how deeply sorry I am for the way The Joe Rogan Experience controversy continues to impact each of you."

Ek then zeros in on Joe, saying, "Not only are some of Joe Rogan's comments incredibly hurtful -- I want you to make it clear that they do not represent the values of this company. I know this situation leaves many of you feeling drained, frustrated and unheard."

It seems the comments are directed at Rogan using the n-word -- the full word -- on his podcast, although the COVID controversy may well be part of it.

And then, Ek pivots, explaining, "While I strongly condemn what Joe has said and I agree with his decision to remove past episodes from our platform, I realize some will want more."

Now the support ... "And I want to make one point very clear -- I do not believe that silencing Joe is the answer. We should have clear lines around content and take action when they are crossed, but canceling voices is a slippery slope."

Ek says his company will invest $100 million "for the licensing, development, and marketing of music and audio content from historically marginalized groups."