Kanye West knows a business opportunity when he sees one -- which is why it looks like he's jumping into the face mask game ... and slapping his new name on it, front and center.
The rapper/producer/designer's company filed legal docs to trademark the "Ye" for use on "sanitary masks for protection against viral infection." However, it sounds like these might be slightly more stylish than the blue medical masks ya find at CVS.
In the docs, there's also a reference to branding "fashion masks" with the same moniker -- and knowing Kanye ... they'll likely be elaborate, and chock-full of the Yeezy aesthetic.
We've seen a lot of Kanye lately in varying types of masks, but more recently, they've looked like they were part of a Halloween costume.
The news comes on the heels of the guy legally changing his name to Ye ... sans any last name or anything else. A judge recently signed off on his request -- which means Kanye Omari West is now a thing of the past ... even though folks will probably continue to call him that.
Sounds like he's got a whole rebranding thing going on now ... and wants to get the ball rolling with something that'll probably be stuck to our mugs for the foreseeable future.