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Meghan McCain vs. Joy Behar ABC News Prez Steps In ... Personal Attacks Too Toxic!!!

Meghan McCain and Joy Behar's latest on-air blowup is prompting the new "sheriff" at ABC to step in and demand all of the 'View' co-hosts cool it with their personal attacks.

Production sources tell TMZ ... following Monday's heated exchange between Meghan and Joy over anti-Semitism, ABC News President Kim Godwin called a last-minute meeting with 'View' talent and producers, trying to improve the culture behind the scenes at the show.

We're told ABC was getting flooded with pleas to fire Meghan over her latest tantrum and attacks on Joy, and that's what sparked the virtual meeting.

Our sources say Godwin -- who just took the helm at ABC earlier this month -- told everyone things are getting too personal on TV lately, not with the issues they're debating ... but with the attacks between co-hosts.

Godwin told everyone it's coming off as toxic to the audience, and it's not the direction she wants for the show.

Remember, their competition over at "The Talk" just had to blow up their show, firing Sharon Osbourne after her very personal on-air battle with Sheryl Underwood -- however, we're told Godwin didn't mention CBS specifically.

It sounds like her message was not well received by MM, though -- we're told she stormed out of the meeting before it ended because she felt like she was being "attacked."

We reached out to ABC for comment ... so far, no word back.

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