Jon Taffer says things are looking up after the pandemic decimated Vegas ... but he's not focusing on the world-famous strip, he says it's all about helping the little guys.
The "Bar Rescue" star joined us Tuesday on "TMZ Live" and told us why the smaller joints catering to Sin City locals need his help, and why business that survived coronavirus closures and restrictions could soon cash in big time.
Jon says the upcoming season of "Bar Rescue" is all about Vegas, because the City had one of the country's highest unemployment rates during the height of the pandemic ... with the hospitality industry taking the brunt.
The way Jon sees it ... major hotels and businesses on the strip will be just fine, but the bars targeting locals off the strip are in need of rescuing, and he's ready to get to work.
Lots of folks think of buffets when they think of Vegas, and Jon says those are coming back to life too ... with vaccines playing a key role.
You can see Jon's full interview Tuesday on "TMZ Live" (check local listings) -- he's hoping this summer provides a repeat of the roaring 20s.