@lukebryan / Instagram

Luke Bryan Gruesome Fishing Accident I Hooked Myself!!!

Luke Bryan hooked a big one on a fishing trip -- HIMSELF!!!

Luke did what country stars do -- hung out the gone fishing sign and headed for the lake in his pickup.

The "A.I." judge cast a line, but there was a snag -- in his hand. Yep, Luke rather calmly showed off a fish hook that sunk deep into his thumb ... in 2 places.

Luke and his guitar tech hightailed it to a doctor's office to get the hook removed, and even though it seemed excruciating, Luke was laughing as he shot video of himself and worried it might violate HIPAA!!!

@lukebryan / Instagram

It was so gnarly, Luke thought the hook penetrated down to the bone.

The backstory here ... before he started fishing, Luke reposted a pic of 2 cans of hard seltzer next to fishing rods. We're not suggesting alcohol was a factor, but we're not saying it wasn't either.

One more thing ... L.B.'s wearing a cap with the name of the seltzer company emblazoned on it. If this was an advertisement, he's got us hooked.

Click here for info about our online advertising practices.