Check out Jon's brand-new look for his Santa side hustle ... as you can see, he dyed his beard white and he's hawking video messages from jolly old Saint Nick ... for a price.

Jon's selling his Santa videos on Direct Me, a social media platform connecting celebs with fans ... it's kinda like Cameo. He's marketing video calls for $75, but if you don't wanna stick around for a chat he'll personalize a message for only $35.

And, here's a big plot twist -- this particular Santa isn't just a giver, he's happy to take too. He's seeking cash gifts of $12, $25, $50 and $100. Christmas 2020 ... kinda figures.