The ticket sales company is reportedly in the early stages of developing a plan that event operators can use as a safety measure to mitigate the spread of the virus. One path TM is actively exploring and working to develop ... is a framework for syncing with third party healthcare providers to link COVID vaccine status and/or test results to fans' digital tickets for event entry. It's ultimately up to event organizers to figure out ways to safely bring back fans to live events ... and this is one idea Ticketmaster's spitballing.

The proposed plan was reported by Billboard, and comes on the heels of pharmaceutical giant Pfizer announcing its coronavirus vaccine showing a 90% efficacy rate. That's giving concert venues and artists hope the industry can mount a comeback.

Ticketmaster would work with third-party health apps and independent labs, and says data sent to them will be done so in a secure, encrypted way. Ticketmaster would NOT have access to concertgoers' medical records.

Welcome to the new normal.