The Patagonia clothing brand taking a political stand is nothing new ... but the tags in its organic shorts are, and the message they're pushing is change.
The company is now confirming it's indeed putting a tag that reads, "VOTE THE ASSHOLES OUT" in some of its clothing. A pic of the tag spread like wildfire on Twitter last week, but no one knew if it was legit.
Brad Wieners, the company's director of copy, says ... "With an assist fm @BallotReady we've got a widget to help folks folo thru on that advice, too" followed by a link directing consumers to its website calling for Americans to vote climate deniers out of office.
Hmmm ... think they might be referring to President Trump?
You'll recall the current occupant of the White House most recently laughed off climate change during a wildfires briefing with California Governor Gavin Newsom.
Patagonia -- which closes its stores on Election Day -- and the Trump administration have been at odds for some time now. The company sued the administration in 2017 to protect national monuments. The company also donated the money it got from tax cuts to environmental groups.
Putting their money where their mouth is.