Joe Biden and Kamala Harris are breaking into the digital space like never before ... infiltrating Animal Crossing to reach a younger demographic, which is kinda genius.
The Biden-Harris campaign linked up with Nintendo to make some virtual merch available for the first time on their uber-popular game Tuesday, which 'New Horizons' users can now cop. IYKYK ... frankly, AC folks are always looking for new ways to spruce up their islands.
Among some of the items you can now swoop up -- via specific QR codes -- are three different Joe Biden campaign signs, which you can throw out onto your in-game lawn, PLUS ... an American flag-themed aviator glasses sign, which is another signature Biden token.
Of course, you can customize your character's look -- and some folks have recreated Kamala and Joe in the game itself. So yeah, your island can now feature some political ideologies ... something Animal Crossing hadn't broached before.
A rep for the campaign says they wanted to take advantage of a platform that literally reaches millions and which facilitates community. They add, "As we enter the final campaign stretch towards November, this is one way we are finding new creative and innovative ways to meet voters where they are and bring our supporters together."
The campaign also recruited some top gaming influencers to plug the new Biden-Harris merch on Animal Crossing this week. The saying used to be ... seize the day, now ya gotta seize the technology too.