Donald Trump and Michael Bloomberg better put their Super Bowl advertisements to good use, by making them fun and exciting ... so says Congressman Andre Carson.
We got the distinguished gentleman from Indiana on Capitol Hill Thursday, and asked him about the mix of commercials and political ads for Sunday's Super Bowl broadcast.
There's gonna be more political ads than usual -- it's an election year, after all -- and Rep. Carson says candidates are gonna do everything they can to capitalize on the massive TV audience tuning in to the Big Game.
It's pretty crazy ... FOX, which is broadcasting the game, says a 30-second commercial's gonna cost up to $5.6 million ... but Carson says the huge price tag is worth every penny.
Rep. Carson's advice for Super Bowl ads ... make them entertaining and engaging, and don't just talk about personal accomplishments.
And, for those who think political ads don't mesh well with consumer advertising ... Rep. Carson tells us why this race is different.