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Walmart Apologizes for Insensitive Paul Walker Joke

UPDATE

3:29 PM PT -- A rep for Walmart tells us, "We apologize to Paul Walker's family, friends and fans. The tweet was posted in poor judgment and has been removed."

UPDATE

2:41 PM PT -- The tweet has been deleted. We've reached out to Walmart for comment ... so far, no word back.

Walmart's learning a valuable lesson about making Paul Walker jokes on Twitter, even if said joke is ripped from a funny TV show.

Here's what went down -- a Twitter user shared a story about Walmart selling Pillsbury Cinnamon Rolls with strawberry and cream-flavored icing ... and added a funny gif of a car wildly racing through traffic with the caption, "*me racin to the nearest Wally World*."

Innocent enough ... however, the person behind Walmart's Twitter account Thursday decided to take things up a notch and responded to the gif by saying, "Hey, Paul Walker. Click it, or ticket."

The Walmart employee was likely trying to make a "Fast & Furious" reference ... but it's backfired big time. We did some digging, and the same line was actually used in an episode of "Workaholics."

TMZ broke the story, Walker died tragically as a passenger in a Porshe driven by his friend ... at speeds over 100mph.

Twitter users have been quick to point out Walmart's tweet is not in good taste ... or a good look.

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