Kim's fragrance hit the online world Wednesday morning. Customers got to choose between 3 fragrances -- Crystal Gardenia, Crystal Gardenia Oud and Crystal Gardenia Citrus. Only 300,000 bottles were produced and they're expected to completely sell out by Thursday night.

Beyonce could take a lesson from Kim, who made lemonade out of her robbery. She used healing crystals to calm her nerves after the Paris robbery last year, and the crystal is now the cornerstone of her perfume line.

The $10 mil sales tab didn't happen by accident. Kim launched a social media campaign that would have impressed General MacArthur, and it clearly paid off. We're told in just the first hour sales hit $1 million.

Kim didn't just lend her name to the new fragrances ... she was involved in every aspect of the launch, from developing the scents to creating the packaging.

When the 300,000 bottles are accounted for, she'll have sold $14 mil ... in a day and a half.