The announcement came Tuesday morning at the Steve Jobs Theater in Apple's new HQ in Cupertino, CA ... where the final item introduced was the iPhone X. The new phone has a radical new design -- no more home button, edge-to-edge display and a bunch of other cool features:

-- Animoji tracks 50 facial muscle movements to create your own emojis

-- Wireless charging

-- And, of course, Face ID to unlock the iPhone X

It unlocks after recognizing your face and only when you look directly at it. It won't unlock if you're facing away. There was a hiccup when the X wouldn't unlock but a backup phone solved the issue.

For those concerned about safety ... facial recognition data is stored on a chip in the X and NOT sent to an Apple or third-party server, per Apple, which added there's a 1 in 1,000,000 chance that a random person can unlock your iPhone X.

The iPhone X starts at $999 and pre-orders start October 27. They ship November 3. Apple also unveiled the iPhone 8, 8 Plus, new AppleWatch and AppleTV. The company next year plans to unveil AirPower, a charging station for multiple Apple products.