LaVar Ball says his Big Baller Brand already has a QUARTER MILLION in sales -- with at least 495 people buying his $495 shoe.
LaVar appeared on FS1's "Undisputed" Monday morning to talk about Lonzo Ball's new ZO2 shoe -- which launched last week.
Ball wouldn't say exactly how many pairs he's sold -- but says the number is greater than 495.
He also says people have bought the special $995 edition of the shoe -- but he hasn't said how many.
Ball also fired back at Shaq who criticized his shoe price last week -- asking O'Neal why his own son doesn't wear the Shaq shoe when he plays.
It's clear LaVar is all in on the brand.
"[Lonzo] is the first one ever to come in here without even playing a game & have his own brand." — @Lavarbigballer pic.twitter.com/0mkoN0J0Tm