The Dallas Cowboys owner didn't address the incident ... but made it clear the superstar RB needs to be more careful cause the cameras are always rollin'.
"Because of his style and personality, it’s like a rock star wherever he goes in terms of attention,” Jones told reporters.
"Certainly Zeke is evolving and being subject to needing to learn how to deal with the media and social media the way it is today. ... We want to continue (to) educate ourselves as to how behavior, how it can be portrayed."
Basically, ya gotta watch every step you take.
FYI, the Dallas PD's still investigating the incident ... but hasn't named any suspects.
TMZ Sports obtained two videos of the victim from witnesses who told us Zeke threw a punch -- injuring another bar patron.